Marketing Communication Recommendations Presentation Instructions Purpose The purpose of this assignment is to create marketing communications recommendations for a marketing campaign. This connects to course learning outcomes of identifying the role of marketing in...
Market Segmentation Memo Purpose The purpose of this assignment is to apply segmentation and targeting techniques to potential new subsets for a marketing campaign. This connects to course learning outcomes of constructing market segments of target customers for a...
Neural networks are algorithms trained to recognize patterns in non-linear data. The logic of neural networks is based on patterns identified by observing biological activities in the human brain. Brains have networks of neurons (connections) that transfer...
