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6. PRICING STRATEGIES – Indicate what pricing strategies are used in selling the

Product ( APPLE IPHONE) and explain why these strategies are used. Give evidence (Refer to Chapter 11

of the textbook). Distinguish between wholesale prices and retail prices, if applicable,

or focus on just one of those. This section of the paper must be at least one (1) page long

7. CHALLENGES – Describe two issues or challenges facing firms in the industry.

These issues can be in the form of labor market issues, issues with competitive

strategies, economic issues, regulatory and/or technological issues (e.g. tight labor

markets, cyclical downturns, labor relations or technological issues). Explain how the

firm addresses these challenges/issues citing relevant evidences. This information can

be obtained from the company’s annual report. This section of the paper must be at least one (1) page long.

8. ETHICAL ISSUES – Discuss ethical issues that arise in producing or marketing the

product and integrate one or more of the biblical principles we discuss in the course.

This section of the paper must be at least one (1) page long. Cite at least three (3) of

the Bible passages we discuss where applicable. Be sure you know who is speaking or

who (likely) wrote the passage – e.g. God, Moses, Paul, Jesus, etc. If in doubt, please

check the Bible.

(THE PRODUCT IS THE APPLE IPHONE)

 
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